Should a Research Campaign Be Your First Campaign?

With a plethora of marketing channels to choose from and a strong desire to get your marketing plan and mix right, and normally a short window to get it all planned and in play it is tempting to just get stuck in; do what you did last year. Markets change though, new competitors enter the …

Why Inside Sales is the Most Valuable Team in Your Business!

“What???, that’s ridiculous! They don’t even get us enough leads! “ Here are a few reasons why they should be: They are often the initial ‘face of the business’ – particularly for prospects/new customers – You know that they say about first impressions! They normally follow up on other marketing activities such as content marketing, …

6 Reasons Cold/Warm Calling Fails and How to Fix It

Over the years, I have heard many organisations say “we tried cold calling, it didn’t work” or “we don’t get much from our inside sales team” which has led to many online articles with titles such as “cold calling is dead”. Any marketing activity that isn’t well planned and executed is always going make that …